Can AI create a new type of perfume that people find appealing ?
Cast your vote — then read what our editor and the AI models found.
Perfume is a complex mixture of scents, and what one person finds appealing, another might not. AI systems have been used to generate new perfumes, but can they create one that people will actually like?
AI can generate new perfume formulas by analyzing existing fragrances and identifying patterns, and some companies are already using AI to create new scents. These systems can predict how different combinations of ingredients will smell and suggest novel combinations that might be appealing to people. However, the perception of a perfume's appeal is highly subjective and depends on individual preferences, cultural backgrounds, and personal experiences, making it challenging to create a perfume that everyone finds appealing. AI-generated perfumes are being tested and refined through human evaluation and feedback to improve their chances of success.
— Enriched May 9, 2026 · Source: Harvard Business Review — https://hbr.org
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